Ad of the Week: Jean Reno and Laia Costa are on the money for Estrella Damm

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It’s been just over a year since Spanish beer brand Estrella Damm launched its Dakota Johnson-starring short film ‘Vale’. Sales have soared, and now we have a new film, ‘The Little Things’, this time with Jean Reno.

Reno plays a grumpy actor, Bertrand. A break in filming allows him to explore the Mediterranean food scene, with the help of cheery guide Laia (Laia Costa). She introduces him to tasty fare, made with love by locals and enjoyed with a Damm (though it isn’t oversold). He thaws a little, but is still unkind enough to drive her away.

One marvels at the expense, but Reno and Costa are worth it: their lesson-learning reunion is played beautifully. Far better than ‘Vale’, this is ambitious and refreshing advertising.

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