Soreen Squidgy Cake minis

Soreen is expanding its snacking range with the introduction of Squidgy Cake Minis.

The cake bars launch in Tesco on 10 February in Chocolate and Toffee flavours, with a pack containing five 30g portions (rsp: £1.39).

Each piece contains 95-99 calories, compared with 147 calories in a 33g Mr Kipling Angel Slice, and 97 in a 24.5g McVitie’s Jaffa Cake bar. Soreen said the cakes were 60% lower in fat and 50% lower in sugar than ‘standard’ cake.

“With today’s consumers becoming more health conscious but not wanting to compromise on taste, we wanted to offer a healthier alternative to cake as we continue our investment in NPD,” said Soreen marketing director Bethan Brown. Soreen’s sales are up 17.8% to £35.4m [Nielsen 52 w/e 10 October 2015]. Last September it launched Breakfast Bakes, a range of three flavours of bars topped with toasted oats