Kinnerton has partnered with Unilever to develop a new range of Magnum-branded confectionery.
Available from September, the products – including block bars, thins, a countline and chocolate collection – will take Britain’s top-selling handheld ice cream brand into the premium confectionery market.
The launch follows a previous licensing tie-up between the two suppliers, which brought Magnum, Cornetto and Mini Milk confectionery to market just over two years ago.
“This is one of 2015’s most exciting innovations in confectionery,” claimed Unilever senior licensing manager Chloe Irwin. “Delicious chocolate has always been at the heart of Magnum, so the launch of a range of contemporary premium chocolate is a natural extension for us.”
All the products in the new range are made with Rain Forest Alliance certified cocoa and features the taste of Magnum chocolate, said Kinnerton. The line-up comprises:
Magnum Signature Block Chocolate Bars (rsp: £1.69/90g) in three flavours: white chocolate with Madagascan vanilla pods, single origin dark Magnum chocolate with cocoa nibs, and classic Magnum milk chocolate
The Magnum Chocolate Collection (rsp: £6/180g and £12/280g) is made up of milk, dark and white chocolates, in flavours including salted caramel, raspberry, double chocolate, almond, and praline
Magnum Chocolate Thins (rsp: £5/180g) in three flavours – Classic, Expresso and Mint
Magnum Chocolate Almond Bar (rsp: 80p/25g) designed to appeal to the impulse consumer, the bar is made of almond truffle, roasted almond pieces and a double layer of Mangum white chocolate and milk chocolate.
“Product trials have been hugely positive with feedback complementing the quality of the chocolate and the mixture of flavours,” added Kinnerton Confectionery marketing director Kate Waine. “The new range will build on the strength of the Magnum identity and benefit from the significant above-the-line support it enjoys.”
Sales of the Magnum brand rose 6.1% last year to £149.3m [Nielsen 52w/e 3 January 2015].