In the week Nestlé resurrected its Wonka chocolate bar - Cadbury announced it is extending its own Wonka-esque chocolate brand.
The Dairy Milk Marvellous Creations range, which hit £20m in sales in the 12 weeks to 6 July [Nielsen], is being expanded with a 200g Cola Pretzel Honeycomb bar from next month.
The range is backed by a £7m spend including experiential, sampling and TV ads featuring a Willy Wonka-like factory.
