Gü is getting into the Christmas spirit with a new bauble-inspired desserts range.
The limited-edition Gü Chocolate Bauble line-up, rolling out now, comes in sharing and individual formats. The large version comprises a Splendidly Sumptuous Cherry & Chocolate variant and a Gloriously Glam Raspberry & Chocolate dessert (rsp: £15/eight to 10 servings). A total of 13,000 big Bauble desserts are being produced, each with a unique code on pack that can be used to enter an online Christmas prize draw.
The individual Bauble range consists of two cheesecake variants – Fantastically Festive Cherry & Vanilla and Deeply Decadent Raspberry & Vanilla (rsp: £12/six-pack).
The launch, which will benefit from a wider £1.2m marketing push, kicks off this weekend [3 December] and includes TV, digital and experiential activity.