Three new Californian wine ranges are being launched on the UK market.
Brand Phoenix and the Paul Dolan/Mendocino Wine Company are behind the £5.99 to £7.99 brands, which are grouped into a Heritage Range, Smokin’ Mendocino and a Bio-Dynamic Range.
The Heritage brand consists of varietals that include a Petit Syrah and Zinfandel. Smokin’ Mendocino includes names like the Big Yellow Cab (Cabernet Sauvignon) and Tusk ‘N’ Red (Italian blends). The Bio-Dynamic Range comprises Sauvignon Blancs from parcels sourced around the world.
Brand Phoenix will distribute the ranges.