Callum Saunders
Comment & OpinionWhat refill stations mean for the future of branded packaging
Refill stations themselves could suddenly become expensive pieces of retailer real estate, says Callum Saunders, head of planning at Zeal Creative
Analysis & FeaturesThe four shopper mindsets that will rule retail’s ‘new normal’
These mindsets are intended as guides to help us understand the ways different shoppers are feeling and critically, what brands need to do to stay relevant
Comment & OpinionWhy shoppers need strong brand activation during coronavirus
Grocery brands need to react and adapt to support new and emerging shopper mindsets and occasions, says Callum Saunders of Zeal Creative