TV presenter Ben Fogle is spearheading a £3.5m campaign to support a new recipe and look for Typhoo tea. A new blend has also been created to deliver a "fuller flavour", but Typhoo claimed that unlike Twinings' Earl Grey revamp (see story above) the taste had not changed significantly. The brand is also returning to its pillar-box red packaging. Fogle will appear in two new TV ads from this Monday.