Cadbury Trebor Bassett is relaunching its Set the Juice Loose ad campaign, which first aired in 1991, as part of a £2.4m investment for the Maynards Wine Gums brand this year. The TV ad features a Scottish man dancing and singing "set the juice loose 'bout this hoose", after eating wine gums. The decision to revive the ad follows an "overwhelming response" from consumers when it was shown in research groups, said trade communications manager Kate Harding. "We are delighted to bring back this popular advert," she said. "We expect to see a resurgence in the brand's popularity with the campaign, driving new trial as well as encouraging purchase from those who remember the ad first time around."

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