Fighting plaque takes on new meaning in Orbit Complete's TV adverts.

The chewing gum ads feature a TV show host and hostess approaching the public with an oversized Orbit Complete suitcase containing plaque-fighting white suits.

Contestants take on Orbit's role by wearing a suit to fight the invisible enemy plaque while they are serenaded by a Spanish guitarist.

"The campaign is set to increase awareness and appeal to health-conscious consumers," said communications manager Alex MacHutchon.

Orbit Complete was launched in January and comes in four sugar-free flavours: peppermint, spearmint, strong mint and freshmint.

It is also backed by Orbit Complete Oral Detox PR

activity that is fronted by singer Louise Redknapp.