Ocean Spray is set for a major relaunch that will include its first foray into smoothies, a raft of NPD in the snacking and impulse juice sectors and new packaging across the portfolio. A three-strong range of smoothies, in cranberry,...
Ribena is taking on Ocean Spray and Pomegreat in its first foray into pure juice as it sets out to create a £50m brand. Ribena 100% Pure Juices will be the GSK-owned brand's biggest piece of NPD in its 70-year history, said senior brand...
Ocean Spray returns to the small screen this month as part of a new £4.5m marketing campaign for 2008 to promote the health benefits of its cranberry juice drinks. The new ad, on air until the end of next month, features the return of Kate and...
Sign in to comment on this article
Not logged in before? Register for FREE guest access today.
You will be able to:
Site powered by Webvision Cloud