Pringles
Manufacturer Procter & Gamble
Brand Pringles
Budget part of a £2m spend
New TV advertising for Pringles shows a security guard checking a shop window full of mannequins when he spots a pack of the snack. He can’t resist the urge to pop it open, which brings the mannequins alive for a party.

Southern Comfort
Manufacturer Southern Comfort
Brand Southern Comfort
Budget £900,000
Christmas gifting is the theme of a new Southern Comfort TV ad which hit screens on Wednesday (November 17). It shows a group of friends celebrating Christmas and carries the strapline ‘Comfort & Joy Between Friends’.

Cadbury Roses
Manufacturer Cadbury Trebor Bassett
Brand Cadbury Roses
Budget part of a £6.8m spend
Cadbury has turned the spotlight on its Roses brand in a new TV ad campaign.

The execution features a young woman visiting her boyfriend’s mum for the first time. The two open a box of Cadbury Roses and enjoy a ‘sharing experience’.

Anchor
Manufacturer Anchor Dairy
Brand Anchor
Budget part of a £1m spend
A new six-sheet ad campaign for Anchor is aimed at promoting the merits of the dairy company’s Cheddar and spreadable ranges.

The poster campaign is supported by six weeks of activity to generate trial, including an Anchor Cheddar Roadshow.

Topics