Carlsberg is extending its low-abv range with a blend of lager and blackcurrant.
Following the launch of 2.8% abv Carlsberg Citrus last year, the brewer is rolling out 2.8% abv Carlsberg Blackcurrant to Asda. It will be available in 4x275ml and 12x275ml packs, and a 660ml sharing bottle. From March, distribution will extend to retailers including Tesco and Budgens.
The beer is backed by a £3m advertising spend.