vetta pasta

Australian high-fibre pasta brand Vetta is raising its profile in the UK after securing Tree of Life as a distributor and listings in independent health food stores.

Produced by Rinoldi, Vetta pasta is pitched as ideal for those monitoring their blood glucose levels, or looking to introduce low-GI foods into their diet.

The High Fibre range comprises four varieties - penne, fusilli, fettuccine and spaghetti - and is being supported by a social media drive.