The Anuga trade show is quite simply the biggest international food and drink fair around. For visitors, the biennial event is a chance to check out the latest branding, innovation and marketing from around the world. For exhibitors, Anuga is an opportunity to catch up with current buyers and make new contacts.

Visitors from more than 100 countries are expected to descend on Cologne for the show, which runs from 10 to 14 October. More than 163,000 attended the 2007 show, including 3,600 buyers from the UK, and organisers are expecting similar numbers this year.

Helen Lewis previews this year's show.