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Brands clean up recipes to meet new guidelines
By Hannah Stodell2026-06-02T14:50:00
Babyfood market leader Ella’s Kitchen, which featured heavily in BBC Panorama’s 2025 investigation, seems eager to improve its nutritional credentials
Babyfood market leader Ella’s Kitchen featured heavily in BBC Panorama’s 2025 investigation, which revealed the high sugar content and low nutrient density of babyfood pouches. The brand has shed £17.8m and sold 12.7 million fewer packs in the past 12 months [NIQ 52 w/e 28 February 2026].
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