It’s a cut-throat time for the UK’s leading brands, with own label fighting hard and volumes over a barrel. So which brands are ship shape? And who’s leaking water?

You’ll notice a difference between Britain’s Biggest Brands this year and last: a lot of the brands are appreciably bigger.

It would be great to attribute this to stellar sales across the board; but the truth is we’ve changed the way we measure them. To reflect the growing number of brands looking to leverage their equity in new categories, brands are now valued at a cross-category, rather than category-specific, level. The result is perhaps the clearest picture ever painted of the true worth of the UK’s leading brands.

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