focus on farm shop, lead picture, digging the soil with red wellies


On 20 April, the country’s finest farm shop or specialist retailer will be crowned at the Farm Shop & Deli Show, chosen as overall champion from a shortlist of regional and category winners. Ranging from family businesses to high street delicatessens and rural estate shops, behind each of these success stories is a determination to survive and thrive in a competitive environment. Along with craft food producers, buyers and suppliers, these retailers will be doing business at the biggest show ever of its kind.

So what does it take to keep the tills ringing in farm shops and delis in 2015?