As more and more of us opt to grab food on the hoof, we’re being confronted with an increasingly bewildering array of choice.
Alongside the traditional sarnies and sausage rolls, there is now a vast selection of wraps, prepared salads, sushi and snacks to choose from, not to mention all the microwaveable pots, soups and snacks under the Hot, Quick & Tasty banner, which though not strictly speaking food on the go are increasingly competing with and stealing share from it. And that’s just at lunchtime - many Brits now also eat breakfast on the go, munching anything from breakfast biscuits to porridge pots and breakfast sandwiches.
In our special report:
Hot, Quick & Tasty
Kantar assesses the performance of the burgeoning new sector that’s moving in on on-the-go
Undressed to kill
Nakd has recorded five years of storming growth. How does it plan to keep up the pace?
Loaded with ideas
As Waitrose goes Middle Eastern, Mattessons is encouraging snackers to ‘double dip’
You can purchase Focus on Food on the Go above. Alternatively, it is available FREE OF CHARGE to existing online subscribers.
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Downloads
Focus on Food on the go 2013
PDF, Size 2.72 mb
