Halloween isn’t just for kids. Its appeal is widening as more and more adults are bitten by the bug
The nation is under a spell. Haunted by the spectre of George Osborne and the ghoul of austerity, we’ve never been keener to indulge in some hocus pocus to banish our woes. YouGov put spending on Halloween and Bonfire Night at £650m in 2012 - and retailers predict it will rise again this year.
“Halloween is absolutely set to increase. This event is only becoming bigger and is here to stay,” says Louise Hoste, commercial director of GM hardlines at Asda. “Last year, celebrants increased by 6% year-on-year, and spend in all categories increased.”
Our special report weighs up exactly what retailers large and small, are doing to tap the growing market for seasonal Halloween goods. With exclusive market analysis and comment from the country’s biggest retailers and brand-owners, The Grocer investigates how much growth is left in Halloween.
Also inside our special feature:
Petrifying PoS, macabre masks and weird wigs – round pounders expect one hell of a Halloween Read more
While Halloween sales continue to grow, volumes of seasonal sweets slipped last year. Why? Read more
From slimy pop to creepy cookies via terrible toffee, how suppliers are going supernatural Read more