Traditional desserts such as fruit crumble and bread & butter pud are enjoying the sweet taste of success. But why not other puds?

Vintage pudding

Billy Bunter would be proud. Britain is rediscovering the kind of traditional, school dinner-style puddings that gave him his figure.

Sales of sticky puddings have climbed a whopping 42% on volumes up 42.1% in the past year [Kantar Worldpanel 52 w/e 9 June]; bread & butter pudding is up 15.2% on volumes up 20.2%; and crumbles have enjoyed growth of 13.2% on volumes up 14%. All this in a category that’s inched up just 1.6% on volumes down 0.5%.

Our special report taps exclusive data and canvasses expert opinion; studies the influence of the restaurant scene on hot puddings; looks at the rise of the retro dessert; examines the impact of pricing and promotions; and probes the recent success of Ambrosia.

Also inside our special feature:

hot pudding

The good old days

Restaurant diners are telling chefs what they want – and the trend for nostalgia is trickling down Read more


Champagne cherry topped christmas pudding

Sweet success explained

Kantar Worldpanel data reveals extent of growth and hot puddings penetration Read more


Pots of sticky toffee pudding

Continental comforts

Warmth and tradition are key influences in our pick of the latest innovations in puddings Read more


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