Pooh would be proud. For the first time on record, Britain has spent more on honey than jam, having got through 20.3 million kg of the stuff in the past year and outlayed £113.2m for the privilege. That represents a 6.2% surge in value sales on volumes up 5.2%, making honey Britain’s bestselling spread by value [Kantar Worldpanel 52 w/e 10 November].
We’re not just going sweet on honey, however. Chocolate spread, peanut butter and lemon curd have also had a good year, with value and volume sales surging, albeit from a smaller base. Even jam is up 1.8% on volumes up 1%, contributing to total category growth of 4.5% to £439.9m on volumes up 2.2%. Only marmalade and yeast spread have struggled.
You can purchase Focus on Jams, Preserves & Honey above. Alternatively, it is available FREE OF CHARGE to existing online subscribers.
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