High-end Halloween: Halloween category report 2019

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Source: Getty

These days, Halloween is about far more than sugary sweets and screaming kids. Sophisticated grown-up parties are all the rage

In this downloadable report:

  • Who’s leading the rise of high-end Halloween parties
  • The surprising demographic that accounts for half of all Halloween spend
  • The retailers benefiting from a more sophisticated clientele
  • The market flying high with a near £90m gain
  • How Halloween’s core markets of pumpkins, sweets and baked goods are faring
  • Kantar data on retailer performance and demographic trends


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