The appetite for locally produced products has overtaken organic to become the number one food sustainability issue, and will be a key theme at the IFE11 show, says Virginia Matthews


If the unveiling of a working English Regional Kitchen at next month’s IFE11 – the first such innovation at a major trade show – isn’t enough to convince the doubters that the issue of provenance is now white-hot among consumers, a soon-to-be published Mintel report on buying British will surely sway the argument.

The research firm’s latest snapshot of attitudes to provenance – to be released in April – shows that 76% of UK consumers now ‘strongly agree’ or ‘agree’ that buying local or regional food both supports jobs and boosts the economy at a time when the country is up against it.


Also in IFE 2011 Preview

INNOVATIVE AND INSPIRATIONAL
Check out some of the most exciting new products set to launch at IFE11

GET SET FOR AN UNMISSABLE IFE11
The International Food & Drink Event takes place on 13-16 March at ExCel in London

BIG CHAINS, FAMILY FIRMS
Waitrose may lead the field in local sourcing, but other chains are catching up

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