When Lord Sugar fired Sanjay Sood-Smith on The Apprentice last year, he missed a chance to cash in on one of grocery’s hottest tickets.
World cuisine is booming, with sales of ethnic ingredients up 5.8% on volumes up 10.5% [Kantar Worldpanel 52 w/e 16 August 2015] and exotic dishes helping to drive 6.2% growth in a chilled ready meals market to just over £1.5bn, on volumes up 6.3%. Now Sood-Smith wants a slice of the action with his stuffed naan bread brand Tuk In. And he could be on to something. On the go is driving growth in world cuisine and many tip Asian street food as the next big thing.
So, should Lord Sugar be kicking himself for firing Sood-Smith? Just how much of an opportunity is world cuisine? What factors have driven the growth? And can it continue?
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