caterforce chefs selection cake

Caterforce has relaunched its Chefs’ Selections range with more than 350 products.

The new own-brand products include a violet and blackberry cake, chunky chips, and a rustic Spanish roll.

The range includes 120 grocery lines, more than 160 frozen products, a chilled section and non-food items including more than 50 cleaning products.

“A great deal of work has been put into further developing the Chefs’ Selections brand and we’ve drawn very much on the passion for food within the business and for offering the best products and service to our members’ customers,” said Caterforce managing director Nick Redford.

Caterforce said the brand generated more than £35m of its £500m annual turnover.

“We want to make sure there is great variety in the range and that we’re offering caterers a good choice of innovative products to add to their menus,” added Redford.

“We believe in the quality of our products and we’re confident that the passion and knowledge that exists within Caterforce will enable us to meet our ambitions as market leader in foodservice. The new look of the Chefs’ Selections brand truly reflects that confidence, knowledge and passion.”