Free-from brand Delicious Alchemy has boosted its cereal offer ahead of the new year health kick.
Wonderfully Berry Granola, launched this month (rsp: £3.00/312g), combines clusters of gluten-free oats with sunflower and pumpkin seeds, honey, cranberries, strawberries and blueberries.
It follows the launch of Delicious Alchemy’s Wonderfully Nutty Granola earlier this year, which is already listed by Sainsbury’s nationwide.
The Sheffield-based brand will also give its Purely Oaty Fruity Muesli a makeover, with a new recipe containing more fruit (from 27.5% to 32%) set to be launched in early 2017.
Delicious Alchemy was launched in 2006 by coeliac Emma Killilea to offer more breakfast choices for those avoiding gluten in their diet.
“We know there is a market for quality gluten-free products and many consumers, who must avoid gluten, can find breakfast the hardest meal of the day to change to suit their needs,” said Killilea
“Breakfast is also well recognised as the most important meal of the day. Introducing a second granola extends our offer, gives more choice to customers and provides a solution to those looking at free-from choices for their staple diet.”