The founder of the Mulberry fashion brand has launched three bran flake cereals made with British spelt.
The premium range comprises plain spelt bran flakes (rsp: £2.99), spelt bran flakes with dates & walnuts (£3.59) and spelt bran flakes with berries (£3.99).
Made with organic spelt from Sharpham Park farm in Somerset, the products contain no added salt and are low in sugar and saturated fat. To reflect its ‘only British’ credentials, the packaging features a bold Union Jack design.
The range is part of the Sharpham Park food brand, which was created by Roger Saul in 2005 following his exit from the Mulberry design label he founded in 1971.