The beer and food movement has taken a step forward as Italian lager Peroni Nastro Azzurro hooks up with celebrity chef Giorgio Locatelli. Brand owner SABMiller is hoping the partnership will further strengthen the beer's positioning as a sophisticated alcoholic choice. As part of the deal, Locatelli has created 10 dishes to match Peroni, which will be available on the brand's website ( and feature on Ocado from next month. There will also be an advertising campaign across TV and radio and an on-pack promotion offering consumers the chance to win a meal at the chef's London restaurant, Locanda Locatelli. The competition will run across the four, six and 12-packs and on the 660ml bottles from this week. In other recent beer and food link-ups, Inbev's Leffe appeared at this year's Taste Festival, Coors brewery is putting on matching events and Heineken is running a Café Heineken campaign.