A range of microwaveable single-serve meals that have been designed to take on the likes of products such as pot noodles and cup soups is being launched by Danby’s Foodservice under its Kettle Cooked Foods brand.
Called Meals on the Move, three flavours have been developed to offer consumers greater choice for a hot lunchtime snack. Two meat recipes - Chilli Con Carne and Chicken Carbonara - sit
alongside a vegetarian Mixed Bean Casserole option.
Phil Ellis, MD at Danby’s Foodervice, said: “Industry research shows an increase in demand for fresh convenience meals. Consumers are also buying more single portions and out-of-home impulse purchases are on the rise.”
The snacks, which come chilled in 270g pots with a flow-wrapped fork, will be launched on October 3, targeting independents and forecourts.
At £1.69, the meals already have listings in Spa and Makro cash and carry.

Cadbury Mini Rolls will undergo a £3m relaunch next month. RHM is investing in TV ads and posters, a caramel variant and a new look for the cake bars.
Elephant Atta is aiming its new blend of white and wholemeal chapatti flour, Chakki Gold, at health-conscious mums. It will be supported with TV ads on Asian channels.
Seven Seas Cod Liver Oil is launching a £3m TV campaign (for the first time) from September 13 to mark its 70th birthday. An on-pack promotion will offer 70,000 prizes.
Denhay Farms and Tregida Smokehouse are jointly launching Smoked Farmhouse Cheddar Cheese. It combines Denhay Cheddar with a softly smoked flavour from oak chips. Rsp is £1.99 for a 200g block.
United Biscuits UK is running an on-pack ‘Better Biscuit by Half’ promotion on McVitie’s from next month, with £1m in prizes and support from marketing and merchandising.
Food and drink companies will be able to licence two new Mr Men and Little Miss characters - Mr Birthday and Little Miss Birthday - from next month. Brand owner Chorion said it was looking for licensees.
mini rolls revamp
healthy chapattis
Cod liver oil at 70
smoky cheddar
‘Better by half’
Licensees sought