Called Meals on the Move, three flavours have been developed to offer consumers greater choice for a hot lunchtime snack. Two meat recipes - Chilli Con Carne and Chicken Carbonara - sit
alongside a vegetarian Mixed Bean Casserole option.
Phil Ellis, MD at Danby’s Foodervice, said: “Industry research shows an increase in demand for fresh convenience meals. Consumers are also buying more single portions and out-of-home impulse purchases are on the rise.”
The snacks, which come chilled in 270g pots with a flow-wrapped fork, will be launched on October 3, targeting independents and forecourts.
At £1.69, the meals already have listings in Spa and Makro cash and carry.
Cadbury Mini Rolls will undergo a £3m relaunch next month. RHM is investing in TV ads and posters, a caramel variant and a new look for the cake bars.
Elephant Atta is aiming its new blend of white and wholemeal chapatti flour, Chakki Gold, at health-conscious mums. It will be supported with TV ads on Asian channels.
Seven Seas Cod Liver Oil is launching a £3m TV campaign (for the first time) from September 13 to mark its 70th birthday. An on-pack promotion will offer 70,000 prizes.
Denhay Farms and Tregida Smokehouse are jointly launching Smoked Farmhouse Cheddar Cheese. It combines Denhay Cheddar with a softly smoked flavour from oak chips. Rsp is £1.99 for a 200g block.
United Biscuits UK is running an on-pack ‘Better Biscuit by Half’ promotion on McVitie’s from next month, with £1m in prizes and support from marketing and merchandising.
Food and drink companies will be able to licence two new Mr Men and Little Miss characters - Mr Birthday and Little Miss Birthday - from next month. Brand owner Chorion said it was looking for licensees.
mini rolls revamp
Cod liver oil at 70
‘Better by half’