All Christmas articles – Page 61
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NewsWKD breaks Xmas Rules in festive social media campaign
The campaign encourages shoppers to embrace the ‘madness of Christmas’
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Comment & OpinionChristmas data should work for you all year
The festive period is a great opportunity for casting a wide net for new and returning customers, says Google’s Martijn Berrtisen
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Comment & OpinionAll consumers want is a convenient Christmas
Don’t just focus on price this Christmas - as more consumers shop online, convenience is just as important, argues James Brown of the Rubicon Project
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Analysis & FeaturesHow the Christmas TV ad campaigns of the grocers rate
As the festive season kicks off in earnest, our experts rate the much-anticipated Christmas ads
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Sainsbury's brings Mog to life for Christmas
Save the Children said it was grateful for the spotlight the campaign put on the issue of child literacy
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Tesco kicks off Christmas TV campaign with Ruth Jones
Tesco is ditching the lengthy Christmas TV ad in favour of a ‘Little Helps’ series of ads
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NewsChristmas shopping peak will be on 21 December says Waitrose
Most people said online shopping had changed how they shopped at Christmas
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NewsMondelez kicking off £10m Christmas push for Cadbury
New ad shows creation of a giant real-life advent calendar made from 24 trucks
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Morrisons targets magical Christmas with new festive ad
Morrisons hoping for a ‘magcial’ festive trading period as it kicks off Christmas campaign
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Comment & OpinionLidl is top dog as first supermarket Christmas ads arrive
Hooray. Christmas is upon us, and first out of the blocks with their seasonal ads are Lidl and Asda
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Waitrose unveils 2015 Christmas advertising campaign
The Christmas ad features real-life suppliers who help showcase the care taken in producing Waitrose food
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Asda launches Christmas TV campaign
The campaign celebrates the lengths people will go to for an enjoyable festive season
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Lidl goes back to school for Christmas campaign
Lidl is educating customers in surviving Christmas with its #SchoolOfChristmas campaign
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NewsUnilever revamps personal care gift packs for Christmas
Unilever is gearing up for the festive season with new and revamped personal care gift packs
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NewsUnearthed unveils Christmas gift snacks
The range will be exclusive to Waitrose and launches in December
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NewsFerrero unveils Christmas marketing and innovation
The supplier is planning new festive lines and pushes for Kinder and Ferrero Rocher
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Comment & OpinionHow Christmas shopping habits are changing
Supermarkets could be doing more when it comes to helping people organise their Christmas food shop
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NewsKinnerton focuses on quality with image rebrand
British confectioner Kinnerton is aiming to transform its image with a quality-focused rebrand
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Comment & OpinionHow to get your pricing strategy right at Christmas
For many grocers, the Christmas period is crucial as it allows them to drive a substantial portion of their sales and margin for the year
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Comment & OpinionThe golden rules of launching at Christmas
Christmas is a huge opportunity for NPD but standing out from the crowd is tough. Gareth Evans of Five by Five looks out how to get your festive launch right