Bendicks of Mayfair has revamped the packaging on its two premium Easter eggs. The new looks aim to boost the eggs' appeal as a gift by making them look more contemporary and increasing shelf stand-out while retaining the brand's classic look. "At Easter, the premium egg sector is all about ultimate gifting and adding value," said brand manager Amanda Lee. The Luxury Chocolate Collection egg contains a box of milk, dark and white Bendicks chocolates, while the Mint Collection has their mint counterparts. The premium end of the Easter egg market showed growth of around 75% in 2000/01, said the company. {{P&P }}