Clipper is launching a range of Fairtrade roasted ground coffee this autumn.

The company already sells four instant coffees as well as its wider everyday, flavoured and green tea ranges and will launch five ground coffees in a range of strengths. "This will take us into a new category within multiple grocery," said commercial director Gill Hesketh.

The company would be investing £3m in marketing next year as part of plans to grow the brand to £19m by the end of 2012. It had already grown £1m to £16m, in the past 12 months, said Hesketh.

Meanwhile, rival Tetley is introducing 20-bag packs (rsp: £1) of its Pure Green and Lemon Green teas currently sold in 25s or 50s into the convenience channel from July.