The company already sells four instant coffees as well as its wider everyday, flavoured and green tea ranges and will launch five ground coffees in a range of strengths. "This will take us into a new category within multiple grocery," said commercial director Gill Hesketh.
The company would be investing £3m in marketing next year as part of plans to grow the brand to £19m by the end of 2012. It had already grown £1m to £16m, in the past 12 months, said Hesketh.
Meanwhile, rival Tetley is introducing 20-bag packs (rsp: £1) of its Pure Green and Lemon Green teas currently sold in 25s or 50s into the convenience channel from July.