REmy's C&C offers
Remy Martin is rolling out a range of multi-buy offers in cash and carries. The deals on the cognac will coincide with the launch of a gift carton which will be used to package VS and VSOP versions of the spirit.
on the buses
Cí²’íµ³ du Rhone is continuing its generic promotional activity with a new set of cartoons. The ads for the French wine region, which feature a cartoon hippo, appear on 750 buses in London and are in the same vein as its previous campaigns on the London Underground.
firebrand of an ale
The French are the latest nation to bear the brunt of Shepherd Neame's tongue-in-cheek campaign for Spitfire ale. The Â£600,000 TV ads, plans for which were first announced in The Grocer three weeks ago, include a wry look at the French Resistance and follow on from print ads which included catchlines such as No fokker comes close'.
Czech beer cheer
Pilsner Urquell has beefed up its off-trade activity with promotions in Oddbins and Majestic Wines. Vouchers to attend sponsored previews of two new films are being given away with purchases of the Czech beer over a five-week period.
Matthew Clark is giving Babycham a makeover. The vintage brand has been redesigned to emphasise the image of the fawn which has appeared on labels for more 50 years.