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Wrigley has named Daniela Campari as its new UK marketing director. She joins Wrigley in June from Coca-Cola, where she has held roles including global marketing director for sports energy and director of innovation in North America.
Coca-Cola has had a Europe-wide shake-up of its marketing operations. Coca-Cola GB president Sanjay Guha will take on the role of marketing and Olympics director for North West Europe Nordics as part of the shake-up. North West...
There is growing enthusiasm among major brands such as Coca-Cola, Warburtons and Heinz to launch joint marketing initiatives. Why is there a sudden surge of interest in cross-brand collaboration, and what ingredients contribute towards a successful partnership? Alex Beckett reports
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