With the strap The Impossible Made Possible, the activity follows the brand's James Bond sponsorship of 2008, and runs for the next six months.
The extra-long 60-second ads targets male 20-something consumers by portraying a lad waking up next to a girl in her messy bedroom. Suddenly her father knocks on the locked door and the message 'Coca-Cola Zero presents The Impossible Made Possible' flashes on screen as a SWAT team airlifts him to safety.
"The tongue-in-cheek humour in this campaign reinforces the message that the impossible - such as great 'Coke' taste, zero sugar - can happen," said Cathryn Sleight, marketing director for Coca-Cola GB. "This campaign has been designed to create a fresh dialogue with Coke Zero drinkers."