Comment & opinion – Page 513
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Comment & Opinion
Asda's running battle
Football fans will know that today is transfer deadline day – and with Liverpool seemingly poised to splash out £35m on pony-tailed carthorse Andy Carroll, there’s surely a suitably clumsy metaphor to be found about shopping around for value.
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Comment & Opinion
Careers File: Marketing can be a good step to the top, but keep your contacts
I joined my present company two years ago working in the marketing department. I now wish to broaden my roles and skills which area should I apply for, and how?
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Comment & OpinionCritical Eye... on the new queen of calorie porn
Like Lulu's claim that she's only 74 and the crazier bits of the Bible, you aren't meant to take TV cookery shows literally. Likewise, the stuff on Baking Made Easy might be straightforward if you're an all-pro patissier.
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Comment & OpinionTales of Titania: Norman Wisdom and blurry Balkans
It is deeply fashionable, at least in PR, to stage your office Christmas party in January, not only harnessing that sense of post-festive irony but also, as Karoline (with a K) says, "because it's cheaper, darling".
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Comment & Opinion
Third Party: It’s time to comfort the cocooned consumer
Troubled shoppers need reassuring product lines from brands. And perhaps a free bunch of flowers, says Bryan Urbick
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Comment & Opinion
Second Opinion: Fine words, but no grip on policy
As a global consensus emerges on the food crisis, politicians must get real, says Tim Lang
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Comment & Opinion
Saturday Essay: Training is key to the future of manufacturing
That’s why the government’s Advanced Manufacturing review must focus on skills development, says Paul Grimwood
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Comment & OpinionEditor's Comment: There are major question marks over the risks for Boparan
Noisy. That's the only way to describe the battle over Northern Foods, as Ranjit Boparan trumpeted a ballsy 73p per share cash offer for the chilled ready meals, frozen pizza and biscuit business last Friday.
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Comment & Opinion
Promiscuity is a killer of loyalty
Sir, Professor Byron Sharp's assertion that marketers using promotions to build brand loyalty are like medieval doctors whose bloodletting tactics inadvertently kill the patient is wide of the mark ('Promotions don't build loyalty, they leech life...
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Comment & Opinion
Family misfortunes
Snow returned to Grocer Towers today, albeit briefly – but the chill that ran down many a back earlier this week had nothing to do with the mercury falling. GDP shrank by 0.5% in the previous quarter, we learned on Tuesday, confounding predictions – or maybe they were just hopes ...
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Comment & Opinion
Moment of clarity
North of the border devotees of Robert Burns were last night raising a glass of something medicinal to toast the great poet and help wash down the traditional feast of sheep’s stomach and mashed turnip. Maybe some subversive types even sparked a cigar.
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Comment & Opinion
Shake your moneymaker
They say money talks and bullsh—er, other stuff walks. We saw on Friday evening how cash is king, when Ranjit Boparan drove a coach and horses through the proposed Essenta tie-up. Specifically, a coach filled with money (reportedly lent to him by the good folk at Goldman Sachs).
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Comment & Opinion
Careers File: Got the blues? Well, it is the most depressing time of year
You are either over the worst already, or it is coming your way on Monday. Either 17 January or 24 January is the most depressing day of the year, according to psychologists. To add to the gloom, they cannot agree on the precise date for Blue...
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Comment & OpinionCritical Eye... on druid shrubberies and underwater beehives
Bees know the score. One sign (among many) of the coming apocalypse is their mass disappearance, though boffins don't know if they've been poisoned by pesticides, have wearily relocated underwater or been imprisoned by wasps.
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Comment & OpinionTales of Titania: Ambulance-chasing and citrus slop
As fully signed-up members of the ambulance-chasing wing of PR, we're about to pump new promotional life into the corpse of a great British tradition. All hail The Marmalade Initiative, the first and almost certainly last generic campaign to...
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Comment & Opinion
Third Party: Retailers owe it to staff to help stop violence
Seek advice on preventing crime in your store – the consequences of not doing so are far-reaching, says Robert Ryan
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Comment & Opinion
Second Opinion: Let’s chuck out this hospital slop
The NHS’s cheap, mass-produced food policy needs a complete overhaul, says Joanna Blythman
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Comment & Opinion
Saturday Essay: Shoppers look beyond price. Brands must too
Today’s consumers want a deeper brand experience that includes information and entertainment, says Julia Hutchison
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Comment & Opinion
Whitehall's binge drinking crackdown will be as effective as Cameron’s big society
In its juggling act to kickstart the economy, the government is cutting public expenditure… while increasing VAT… at the same time as keeping a lid on inflation. Just like that!
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Comment & Opinion
Mr Muscle hits back at Challs
Sir, We are writing to make you aware of an inaccuracy in your Supplier Spotlight on Challs (8 January). The article claims Buster, Challs International's plughole cleaner brand, is 'the biggest plughole unblocker in the country",...