Comment & opinion – Page 548
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Comment & Opinion
Editor's Comment: Silence over bank nationalisation bodes ill for the food and drink industry
Is the glass half full or three quarters empty? Will it get any worse? How long before it gets any better? At this week’s IGD conference, the industry attempted to answer questions normally addressed by economists, soothsayers and astrologists. I’m...
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Comment & Opinion
Our man from DRIP
Don Pumsey at the Department of Retail Infrastructure and Pricing
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Comment & Opinion
Third Party: A direct way of building relationships
A well-targeted direct mailing gives a brand the opportunity to make an emotional connection
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Comment & Opinion
Careers File: Associate your brand with the values of your target consumer
Let’s suppose we’re developing a campaign to turn meat eaters into vegetarians. For many veggies, the logical proposition would...
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Comment & Opinion
Saturday Essay: Now more than ever, innovation is the key
During times of economic uncertainty shoppers will continue to look to brands they know and trust, says Ian Radcliffe
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Comment & Opinion
Editor's Comment: Grocery will not be immune to the credit crunch
The received wisdom is that in a recession, people cut back on discretionary spend – no more plasma TVs, fancy holidays, new cars. As far as food and drink goes, they may shop smarter, but they don’t reduce their outlay significantly – indeed,...
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Comment & Opinion
Pick'n'mix in St Petersberg: FFB in Russia, part two
Geetas Foods' Nitesh Shah reports from St Peterberg on the second leg of Food From Britain's trade development visit to Russia
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Comment & Opinion
Taming the bear: FFB in Russia, part three
Monica Chia of Karimix concludes our reports on Food From Britain's latest trade development visit to Russia. Karmix are producers of ethnic and basic store cupboard essentials
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Comment & Opinion
Our man from DRIP
Don Pumsey at the Department of Retail Infrastructure and Pricing
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Comment & Opinion
Third Party: Exporters must not rely on Europe alone
They should look to the potential of emerging markets rather than the sluggish Eurozone, says Chris Brockman
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Comment & Opinion
Bust Up Gum in more ways than one
It’s tricky to prove without getting a slap in the face, but you probably can’t walk down the street without passing a woman whose bosom has been ‘amplified’ a bra size or two by the wonders of modern technology. But the phrase ‘surgically enhanced’...
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Comment & Opinion
Second Opinion: Agents of Satan turn nice guys
Kevin Hawkins asks whether tougher economic times will bring an end to supermarket-bashing
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Comment & Opinion
Saturday Essay: In the crunch, shoppers still want choice
A wholesale adoption of a discounter mentality at the expense of premium would be a big mistake, says Mike Hogg
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Comment & Opinion
Editor's Comment: The TV ad that got people talking again
Cadbury’s gorilla ad has divided opinion ever since it launched. Was it a triumph of style over substance, a surrealist image that could be used to draw attention to any product with sufficient budget? Or was it a piece of marketing genius that...
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Comment & OpinionCritical Eye... on the Ministry of Food
Damn. I really wanted to hate Jamie Oliver’s Ministry of Food (9pm, Channel 4, Tuesday 30 September). I was sure he had lost his mojo after the Jamie at Home series featured him cooking pizza in his outdoor woodchip oven – as you do, and all that...
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Comment & Opinion
Critical Eye... on dodgy prawns and amiable toffs
Wow. What a week. En route from holiday in south-west France and following a motorway blowout (just two weeks after I’d had a full set of tyres fitted… grrr), I was actually looking forward to getting home at the weekend. Not only had I spent…
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Comment & Opinion
Our man from DRIP
Don Pumsey at the Department of Retail Infrastructure and Pricing
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Comment & Opinion
Third Party: A new era for food regulation is on the way
And it could signal the end of the myriad policies adopted by local authorities to police food safety, says David Young
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Comment & Opinion
Saturday Essay: Could the answer lie in the feudal system?
It’s time to rethink a system dominated by property rights but with no notion of responsibility, says James Perry
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Comment & Opinion
Editor's Comment: Get ready for a trade credit crunch
What a boring week it’s been. So far, anyway. No banks have gone under. No mergers were rushed through on the QT. When I last looked, Wall Street was still standing. Just. Instead, we’ve been privy to our Prime Minister reassuming his mantle of...