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Asda’s own-label growth shows the importance of premium cues
By Kim Van Elkan, MD at OurCreative 2024-12-18T14:13:00
![ASDA_LUX_XMAS_MINCE_PIES_VIS_01[61][86]](https://dmrqkbkq8el9i.cloudfront.net/Pictures/100x67/0/1/0/345010_asda_lux_xmas_mince_pies_vis_016186_413913.jpg)
While people are still being careful with their cash, they are more likely to indulge in ‘affordable luxuries’, says Kim Van Elkan, MD at OurCreative
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