Better-for-you brands face poor taste perceptions. Here’s the antidote

By Richard Lloyd-Williams and MD at Flavor2022-11-23T09:56:00

A large proportion of consumers believe a healthy product will compromise on flavour and satisfaction – but their perception can be changed, says Richard Lloyd-Williams, MD at Flavor

Better-for-you brands face poor taste perceptions. Here’s the antidote

Want access to this article?

Register for LIMITED access

Get PREMIUM access for £1 a week

Temporary Production Delay