By Alex Emmanuel-Jones2026-10-27T11:19:00
Retailers have become increasingly supportive of Black-owned brands during Black History Month. But if that support disappears when the displays come down, has anything really changed, asks The Black Farmer commercial director Alex Emmanuel-Jones.
Black History Month is halfway through and I want to start with credit where it is due. Retailers have always been supportive of us. Over the years we have been invited into head offices to showcase products, given secondary space for lines we wouldn’t normally feature, and put on social channels and newsletters we could never have bought our way onto. None of that is taken for granted.
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