Collaboration, not cupcakes, should define International Women’s Day

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When women support women, the whole industry wins

Historically, I’ve not been the biggest fan of International Women’s Day. Of course, I’m a fan of women (and an even bigger fan of equality), but the day has often felt overshadowed by corporate marketing stunts and meaningless virtue signalling.

That changed after I attended a Buy Women Built dinner this week. In business, a lack of competitiveness is often seen as a weakness. In that room, over 120 women openly swapped ideas, contacts, successes and failures – and the absence of competition and eagerness to support one another was powerful.

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