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Free delivery, fat chance: why loyalty needs more than a discount
By Zac Eller2025-07-31T14:42:00
With dozens of schemes vying for attention, often offering nearly identical discounts and promo deals, loyalty has begun to lose its meaning, says Zac Eller, GM, global partnerships at ExpressVPN
The subscription service industry is booming. And following the success of services like Deliveroo Plus and Uber One, Just Eat is now taking its turn to enter the subscription market.
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