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Health food has a misogyny problem – here’s how we fix it
By Paul Blackburn2026-04-27T10:10:00
Health food has spent decades marketing guilt to women and performance to men, but a more informed consumer is forcing a rethink, says Paul Blackburn, founder of Studio Blackburn
For decades, the health food industry has been shaped by a quiet but powerful gender divide. Products marketed to women have tended to focus on calorie restriction, weight loss and aesthetics, while those aimed at men have been framed around protein, muscle gain and performance.
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