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Is UPF opposition just plant-based scaremongering?
By Alexia Robinson2025-04-30T15:04:00
Source: Getty Images
Ultra-processed food is a real concern but the answer isn’t to vilify innovation, says Alex Robinson, Hubbub CEO
The recent revelation that a PR campaign may have fuelled the ferocious backlash to the 2019 Eat-Lancet sustainable diets report came as no big shock. At Hubbub, the environmental charity where I work, we’ve faced similar resistance to our work on sustainable diets.
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