By Lucy Graham2026-09-30T14:32:00
Wrap’s research shows public trust in recycling is falling, especially among younger audiences. Proof, not just prompts, is what rebuilds confidence, says Lucy Graham, marketing manager at Wrap
This year, Recycle Week turned 23. What began as a national awareness week is all grown up and has become the UK’s largest annual recycling campaign, led by Wrap through the Recycle Now brand and delivered in partnership with Defra, Daera, local authorities, waste management organisations, businesses and communities across the country.
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