Plastic Free July has done its job, now it’s the industry’s turn

By Laura Harnett2026-07-22T15:24:00

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Fifteen years of asking shoppers to try harder to cut out plastic has taken us as far as it can – the baton must pass to brands, retailers and government, says Laura Harnett, founder of Seep

Every year at Seep, we have a big campaign around Plastic Free July. This year, despite running a plastic-free brand, we barely mentioned it.

Plastic Free July has done its job, now it’s the industry’s turn

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