By Hazel Cheeseman2026-01-07T11:04:00
The brilliance of the ‘smoke-free generation’ policy lies in how gradual it is – the change is seismic but the transition is slow, says Hazel Cheeseman, CEO at Action on Smoking and Health (ASH)
There are very few businesses in the UK whose existence depends on people continuing to smoke. For the vast majority of the UK’s estimated 56,000 tobacco retailers, cigarettes are simply another product line – one with shrinking volumes, tight margins, increasing regulation and a customer base that is both declining and ageing.
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