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Retailers must act now in the fight against rogue nicotine pouch sales
By Duncan Cunningham2025-08-12T14:59:00
High-strength nicotine pouches that target under-18s show a total lack of responsibility and damage the reputation of the market, says Duncan Cunningham, external affairs director at Philip Morris Limited
In recent months rogue manufacturers have flooded the market with extremely high-strength nicotine pouches – up to 10 times stronger than mainstream brands. Many appear to be blatantly targeting under-18s, exploiting a legislative blind spot on age restrictions.
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