The wholesalers that survive to 2030 won’t be the biggest. They’ll be the problem solvers

food wholesale

Buying power no longer sets wholesalers apart. Now it’s about solving customer problems, says Kaan Hendekli, chief operating officer at JJ Foodservice

I was in Istanbul last month for the Unitas Wholesale conference, sitting on a panel about the future of foodservice. It’s the kind of event that makes you think harder about where this industry is actually heading – not the version we tell ourselves at trade dinners, but the real one.

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